Ensuring Accessibility for All Users
A successful website must be accessible to anyone who uses their own devices. While we can speculate or research the devices used by the majority of audiences, relying solely on a fixed layout doesn't accommodate all users.
Understanding Responsive Web Design (RWD)
The Responsive Web Design, generally shortened to RWD, is a web design approach that responds to multiple screen sizes. Unlike Adaptive Web Design, which uses different layout versions on each page, RWD is like a room where you can rearrange all the furniture for different spaces. The elements (e.g., images, fonts, forms, tables, etc.) are flexible and can change size, fluidly reorganising their positions.
Enhancing User Experience through RWD Implementation
Implementing RWD equips a website with accessibility and usability. If users enter a website that only provides a desktop version and can't browse the page easily, they might immediately leave the page. The most important strategy for increasing web traffic is to provide a good user experience, ensuring that everyone can access the content without any barriers.
Consistency and Adaptability of RWD
A website built on RWD can render its content for mobiles, tablets, and desktops. It seamlessly adjusts its layout whether in portrait or landscape orientation. Moreover, responsive web design utilises the same code and URL, ensuring consistent rendering of the website. It's recommended by Google, as they have been adopting mobile-first indexing for indexing and ranking websites. Creating a mobile-friendly site is undoubtedly crucial for improving search engine optimisation (SEO).